Every brand faces unique challenges. We understand the market thoroughly to come up with bespoke solutions.
KOREA LOVE BOX
In the midst of COVID-19, we has the honor to work with Korean Tourism Organization in KOREA LOVE BOX project.
Music Video “WAY BACK HOME, THE WAY HOME” is an activity within the framework of KTO Vietnam’s campaign – 2021 KOREA LOVE BOX, in order to show gratitude and support to the medical staff on the front lines against the epidemic.
There were various challenges in this project due to the pandemic, however, we work remotely and on site in the most effective way to succeed the project.
We are proud to be a part of this project.
AMEE x LOTTERIA 2022
AMEE is the very first Gen Z brand ambassador for fast food brand Lotteria. Lotteria x AMEE campaign includes TVC, MVs and Tiktok Challenge.
Lotteria’s new TVC, MY FAVORITE, LOTTERIA, recreates the 23-year journey of the brand in Vietnam, including many milestones spanning from 1998, 2003, 2012 to 2018. The campaign also includes Music Video “Thay Mọi Co Gai Yeu Anh”, which becomes viral in a short period of time. We also take advantage of the heat of the hit and launched a hashtag challenge called #URMyFavorite on the social networking platform such as TikTok and Facebook. We are proud to be a part of this project.
AMEE x LOTTERIA 2023
In 2023, Lotteria continues to collaborate with the GenZ brand ambassador – Amee in a new music video “Chu Nhat Boy” (Sunday Boy). The MV is an expression of a girl towards her crush, who only appears every Sunday at their usual spot – Lotteria, the place witnessing their love story. Through the MV, we help Lotteria conveys its brand message: Lotteria hopes to become a close companion of young people in every moment of their youth, just as the brand slogan: “My Favorite, Lotteria.
To promote the new MV, we also launched a TikTok dance challenge with a dance move resembling the letter ‘L,’ reminiscent of Lotteria in the MV. The trend went viral, and just after nearly 2 weeks of its release, “Chu Nhat Boy” has gained over 10 million views on the TikTok platform.
We are proud to be a part of this project.
